It was a busy weekend at a Frozen-themed event at local shopping retail outlet Heart of the Shires – and Nick Price Creatives were responsible for marketing and promoting it.
With the added last minute ‘panic’ of roadworks on the nearby A5 and a complete Road closure – we were determined this brand new event would be a success.
Smiling faces – and a full car park! (See the photos HERE)
The event was promoted via Social Media with a series of adverts and commercial awareness campaigns. The event was specifically targeted at families and individuals who almost certainly hadn’t visited the shopping village before. It was a fantastic event.
The promotion was achieved with zero spend. No Facebook adverts, Google PPC or any offline advertising costs.
Finally, we re-worked the A5 weekend road closures graphic (above) to be generic without any Heart of the Shires branding on. We then offered this panel to any businesses who would be effected by the weekend closure to use – free of charge – on their social media/customer promotion.
“Thank you very much, that’s very kind of you. Merry Christmas!” Venture Caravans.
